We started to see a trend. More and more real estate companies needed to improve their profits, and less and less traditional advertising mediums were helping them achieve that.
Allow us to step back. From 2004-2007, SEO was the last thing on many brokers' minds. The market was good. Homes were selling. Agents often didn't need to actively market. And real estate websites like those Delta Media Group builds naturally placed well in search engines due to the sheer expansiveness of the sites (agent real estate websites tied in, unique URLs for each listing, etc.).
Then the market turned. Home sales dropped off. Agents had to actively market, finding themselves working twice as hard to sell half as much. At the same time, the newspaper industry began dying off, and print advertising had a decreasing return on investment.
Search engine optimization grew more competitive for real estate brokerages and agents. It became a necessity. And it continued growing, as many companies began seeing SEO as the number one source of new business.
Unfortunately, the same tricks no longer worked. With increased competition, Google and other search engines continued their algorithm adjustments, catering less and less to expansive, stagnant websites, and more and more toward updated, ongoing website developments that were built for SEO.
So we studied, and researched, and practiced, and beta'd, and collected our many resources, and put our heads together, and made a plan. Read more about Delta Media Group's SEO plan.
Delta Media Group
